Institute for Strategy, Technology and Organization (ISTO)

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New Products: From Ideas to Markets

Subject-Specific Foundations

Prof. Dr. Martin Spann, Prof. Dr. Tobias Kretschmer, Prof. Dr. Reiner Leidl, Dr. Benedikt Berger

Course Overview

The course is a compulsory prerequisite for a specialization in Innovation. It provides foundations for students who wish to specialize in the topics addressed by the Institutes* organizing this introductory master-level course. Successful participation in this class contributes 9 ECTS toward the fulfillment of the requirements of the M.Sc. curriculum. The course also serves as an introductory course to the IMPRS-CI curriculum.

Institute of Electronic Commerce and Digital Markets (ECM) | Prof. Dr. Martin Spann

Institute for Strategy, Technology and Organization (ISTO) | Prof. Dr. Tobias Kretschmer

Institute for Information Systems and New Media (WIM) | Prof. Dr. Thomas Hess

Institute in Health Economics and Health Care Management (HEM) | Prof. Dr. Reiner Leidl

Course Structure

The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam.

Part I and Part II of the course are compulsory. Course participants can choose between focusing on either Part IIIa or Part IIIb.

We acknowledge financial support for the case studies from LMU Management Alumni.





Lecture Sessions will be recorded and uploaded on Moodle. There are no live Lecture Sessions for Part II. For registration, please check the inforemation in LSF.

Part II:
16-Nov-21, 14:00-16:00 c.t. - Kretschmer
23-Nov-21, 14:00-16:00 c.t. - Kretschmer
30-Nov-21, 14:00-16:00 c.t. - Kretschmer
7-Dec-21, 14:00-16:00 c.t. - Kretschmer


Tutorials will be live and not recorded for Part II. For registration, please check the information with the organising institute:

Meeting ID: 958 9288 1058
Passcode: 087250

Part II:
22-Nov-21, 08:00-12:00 (c.t.) OR 14:00-18:00 (c.t)
29-Nov-21, 08:00-12:00 (c.t.) OR 14:00-18:00 (c.t)
06-Dec-21, 08:00-12:00 (c.t.) OR 14:00-18:00 (c.t)
13-Dec-21, 08:00-12:00 (c.t.) OR 14:00-18:00 (c.t)

Credits 9 ECTS in module FSG "Innovation and Digital Business"
Examination 31-Jan-22, 16:30-19:00 (Note: time may change; check infos with the organising institute:

Further Information

Sebastian Geiger, Phone: +49 (0) 89 / 2180 – 3166,

Alexey Rusakov, Phone: +49 (0) 89 / 2180 – 5634,