Institute for Strategy, Technology and Organization (ISTO)

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Technology and Strategy

Lecture Strategy and Organization in Technology Markets

Prof. Pooyan Khashabi, Ph.D., Johannes Loh, Stephan Böhmer-Horländer


Due to the special circumstances these days, we decided to take the following two steps to ensure high quality teaching:

  1. Both lectures and tutorials will be delivered online using Zoom until further notice. In addition, all online lectures will be recorded and made available using the eLearning platform moodle.
  2. We decided to push back the start of the course by one week. Therefore, the first lecture will take place on Tuesday, 28.04.2020, 10:00. Tuturials will also be delayed and will start the week after that. We will provide a link to the first Zoom lecture via LSF as soon as possible.

Course Overview

The focus of this course on the strategic management of technological innovations is motivated by the fact that technological innovation is now the most important driver of competitive success in many industries. Within this course, we first focus on the foundations of technological innovations by discussing the sources of innovations, types and patterns of innovation, and market entry. The second part of the course deals with formulating a firm’s technological innovation strategy. In this part of the course, we discuss how firms define their strategic direction, choose innovation projects, collaborate with others, and protect their innovations. Finally, we focus on the implementation of the technological innovation strategy. We handle questions on how firms organize for innovations, how they manage their new product development process and their product development teams, and how to craft a deployment strategy.

Course Structure

The course is divided into a lecture and a tutorial. There will be two tutorial sessions each week. In the Thursday sessions, case studies relevant to the contents of the lecture will be discussed. In the Tuesday sessions, relevant academic papers will be discussed. Therefore, it is highly recommended that students attend both session each week.


Please click the following links to join the lectures and tutorials:
Paper Tutorials:
Case Study Tutorials:

The password is 80539.



  • The course is taught in English
  • Text book: Mellissa A. Schilling: Strategic Management of Technological Innovation. You can either buy the fourth or fifth edition of the book.

Tuesdays, 10:00 – 12:00
Thursdays, 10:00 – 12:00

• Tutorials: On the same days as the lecture (except for the first week)
• Group A:
  • Tuesdays, 14:00 – 16:00
  • Thursdays, 16:00 – 18:00
• Group B:
  • Tuesdays, 16:00 – 18:00
  • Thursdays, 14:00 – 16:00
Credits 6 ECTS in module Technology and Innovation III (PO 15)

120 minutes closed book exam,
Friday, 26.06.2020, 14:15 – 17:15

Further Information

Stephan Böhmer-Horländer, Phone: +49 (0) 89 / 2180 – 6758,