Strategy & Innovation (ehemals Competitive Strategy)
The course was formerly called “Competitive Strategy”. This course provides answers to the question of how firms create and sustain a competitive advantage and has a special emphasis on innovation. The lecture introduces students to the most important, strategy related theories and literatures, from the resource-based view over search to network theory. The theoretical concepts will be tied back to real life examples especially from technology-intensive industries. While we focus in the lectures mainly on theoretical concepts, students will work on case studies in the tutorials.
The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam. The exam is comprised by 60 minutes questions on the lecture and 60 minutes case study.
|General||The course is taught in English|
Location: Geschwister-Scholl-Platz 1, Room M110
|Credits||6 ECTS in Innovation V (PO 15) or in Innovation and Digital Business I/II/V (PO 18)|
Friday, 21.06.2019, 16:00 – 20:00, GSP 1, M 116