Technology and Strategy
Lecture Strategy and Organization in Technology Markets
The focus of this course on the strategic management of technological innovations is motivated by the fact that technological innovation is now the most important driver of competitive success in many industries. Within this course, we first focus on the foundations of technological innovations by discussing the sources of innovations, types and patterns of innovation, and market entry. The second part of the course deals with formulating a firm’s technological innovation strategy. In this part of the course, we discuss how firms define their strategic direction, choose innovation projects, collaborate with others, and protect their innovations. Finally, we focus on the implementation of the technological innovation strategy. We handle questions on how firms organize for innovations, how they manage their new product development process and their product development teams, and how to craft a deployment strategy.
The course is divided into a lecture and a tutorial. There weill be two tutorial sessions each week. In the Monday sessions, case studies relevant to the contents of the lecture will be discussed. In the Thursday sessions, relevant academic papers will be discussed. Therefore, it is highly recommended that students attend both session each week.
- The course is taught in English
- Text book: Mellissa A. Schilling: Strategic Management of Technological Innovation. You can either buy the fourth or fifth edition of the book.
Mondays, 10:00 – 12:00, GSP 1, B 106
||• Tutorials: On the same days as the lecture (except for the kick-off); all dates s.t. (not c.t.), all in GSP 1, A 119
• Group A:
|Credits||6 ECTS in module MM&I (PO 08) / Technology and Innovation III (PO 15)|
120 minutes closed book exam,
The exam review will take place on Wednesday, 07.08.2019, 17:00 - 18:00 at Kaulbachstraße 45, second floor, room 202