Institute for Strategy, Technology and Organization (ISTO)
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Teaching Profile Bachelor

Our B.Sc. program focuses on characteristics idiosyncratic to ICT industries with a special emphasis on network effects and their consequences for market structure, firm strategies and performance as well as consumers and public policy.

Teaching Summer Term 2019

The lecture Management and Economics of Platforms introduces students to the phenomena of platform markets. Nowadays platforms are ubiquitous and range from social media to e-commerce, payment networks, and operating systems. The platforms operate as intermediaries (e.g. Booking.com, Amazon, iOS, Tinder) in business-to-business and business-to-consumer environments as well as among individuals. The drivers of platform markets’ success are complex, and they can be generally summarized into network effects, technology diffusion, and users’ switching costs. In addition, platforms markets introduced new business models and novel pricing structures, which reshaped both the competition between firms and their relationship with consumers.

The course Empirical Innovation Research provides an introduction to theory building in Innovation Strategy research with a particular emphasis on the topics of Strategic Human Capital. The purpose of this course amongst others is to prepare students to master the process of applied theory development on the basis of current Innovation Strategy literature.

The lecture Technology and Strategy introduces students into the strategic management of technological innovations. Hereby, different sources of innovations as well as possible innovation strategies of firms and their implementation will be discussed.