Teaching Program Bachelor
Our B.Sc. program focuses on characteristics idiosyncratic to ICT industries with a special emphasis on network effects and their consequences for market structure, firm strategies and performance as well as consumers and public policy.
Teaching Summer Term
The lecture Management and Economics of Platforms introduces students to the phenomena of platforms. They nowadays are ubiquitous and range from social media to e-commerce, payment networks, and operating systems. The platforms operate as intermediaries (e.g. Booking.com, Amazon, iOS, Tinder) in business-to-business and business-to-consumer environments as well as among individuals. The drivers of platform markets’ success are complex, and they can be generally summarized into network effects, technology diffusion, and users’ switching costs. In addition, platforms markets introduced new business models and novel pricing structures, which reshaped both the competition between firms and their relationship with consumers.
In today's fast-changing economy, conventional wisdom in management claims that companies need to be innovative to survive and prosper. What has proven critical for successful companies is the design of their organizational structure. The goal of the one-week intensive lecture Organizing for Innovation is to offer a problem-driven introduction into the main challenges of the strategic organization of innovations.
The course Empirical Innovation Research provides an introduction to theory building in Innovation Strategy research with a particular emphasis on the topics of Strategic Human Capital. The purpose of this course amongst others is to prepare students to master the process of applied theory development on the basis of current Innovation Strategy literature.
The lecture Technology and Strategy introduces students into the strategic management of technological innovations. Hereby, different sources of innovations as well as possible innovation strategies of firms and their implementation will be discussed.
Teaching Winter Term
Knowledge of quantitative methods is becoming increasingly important in both academia and industry. Therefore, the seminar Data Analytics in Strategy Research aims to provide students with knowledge and experience in quantitative data analysis. It gives an overview of different quantitative methods before students apply these methods hands-on to analyze datasets mainly from ICT or media industries.
The goal of the lecture Strategic Organization Design is to give the students an understanding of the theoretical concepts to answer questions of organizational design and the most important methodological instruments available for analyses including econometric and case-based research methods. It also applies theoretical concepts to real-world management questions.
Network industries are among the most dynamic and turbulent industries in today's economy. Releasing a constant stream of new products, attracting customers and providers of complementary goods to reach critical mass and fighting standards battles are just three examples of the unique challenges that managers in these industries face. The course How to Compete in Network Industries shows students how successful companies managed to stay ahead of competition and constantly improve their performance despite these challenges.
Our Overview of the Teaching Program Bachelor
|Analytics and Logic|
|ABWL "Strategy & Digitization"|
|Specialization "Technology & Innovation"|
|MM&I||Technology & Innovation I||L/T||2/2||6||X||X|
|MM&I||Technology & Innovation III||L/T||2/2||6||X||X|
|Specialization "Strategic Organization"|
|MM&I||Strategic Organization II||L/T||2/2||6||X||X|
|Seminar "Regulated Markets"1|
|Proseminar "Strategy and Organization in Technology Markets"2|
|Advanced Seminar "Strategy and Organization in Technology Markets"|
Type = Course type (L: Lecture, T: Tutorial, S: Seminar)
SPW = Semester hours per week
tbc = to be confirmed
1 = Competence development in business administration, 2 = Application-oriented specialization of business competences
Courses marked with an (X) are offered (in main responsibilty) by another chair in the corresponding semester.