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Competitive pressure: competitive reactions at the group-level

Authors/Editors: Zuchhini, L.
Kretschmer, T.
Published: 2019
Type: Articles in Refereed Journals (International)
Published by: Industry and Innovation, 26(6), pp. 643-666


We offer a new perspective on competitive dynamics research by analyzing firms’ reactions to groups of rivals, both at the industry and the strategic group level. We propose that firms observe a buildup of rival actions and perceive increasing ‘competitive pressure’ to respond, which results in greater action volume. Data on the German mobile telephony supports our argument: the volume of firms’ actions is influenced by a buildup of actions by multiple rivals, and firms react more strongly to rivals in their own strategic group.

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