Essays on Asymmetric Markets: Advertising, Collusion and Mobile Telecommunications
|:||Verlag Dr. Kovač, Hamburg|
In day-to-day business, managers are accustomed to think of their competitors as individuals who differ in size, cost structure and, for example, consumer appeal. Yet, most research in the field of industrial organization maintains the assumption of symmetry between firms. This book contains a collection of three essays that depart from this approach and explicitly account for the possibility of asymmetric market settings. The topics covered range from a game-theoretic study of the effect of persuasive advertising on pricing and market structure to two data-based surveys of the competitiveness of the oligopoly in the German market for mobile telephony.