Institute for Strategy, Technology and Organization (ISTO)
print

Language Selection

Breadcrumb Navigation


Content

Estimating Level Effects in Diffusion of a New Technology: Barcode Scanning at the Checkout Counter

Authors/Editors: Beck, J.
Grajek, M.
Wey, C.
Published: 2011
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0003-6846
Published by: Applied Economics
: 43(14), pp. 1737-1748

Abstract

Cross-country or cross-industry studies of technology diffusion typically estimate how independent factors affect diffusion speed or timing, often based on a two-stage approach. In many applications, however, countries (industries) differ most in the saturation level of diffusion. In a single-stage econometric approach to a standard diffusion model, we therefore estimate how the saturation level covaries with independent factors. In our application to diffusion of an important retail information technology, we focus on the competitive effect of hypermarkets (superstores). We also find standard scale, income and labour substitution effects.